Friday, 28 April 2023

Product Placement Friday #11: Ready Brek


I honestly thought they'd given up making Ready Brek, so I was surprised to see that it's still being churned out by the Weetabix people. Clearly they've changed the recipe to make it less radioactive, but us kids of the 70s and 80s were happy to down a bowl of nuclear slag if it kept us warm on our way to school. Kids nowadays are too soft by far.

Rapper Example (real name Elliot John Gleave) was born in 1982. His guest on the track below, Doc Brown (not the one with a Delorean, the one who recorded Equality Street with David Brent), was born in the 70s. So they're just about old enough to wax lyrical about the good old days...

I knew Elliot in the days of Ready Brek and Teletext
Never knew where we'd be shellin' next
Nowadays it's a brave new environment
Just for Example, I came out of retirement


Carl BarĂ¢t from the Libertines was born one year after Doc Brown (1978, for those of you who're trying not to feel too old). Here he is with his other band, the one not fronted by an obnoxious junkie...

I used to have a future 
But now I don't know 
Just dependence and repentance and a Ready Brek glow


Next, how do you fancy some Scottish hip hop? You know you do...

I react like a bull to a red rag
'Til I glow around the edges like the Ready Brek man
With the heavyset slang to make many heads bang
And yi can chase yirsel for that bed tax


And then there's this...


Answers on a postcard.

Finally, here's a song from Richard Dawson about working in the civil service. It might ring a few bells for some of you...

Open your eyes, time to wake up
Shit, shower, brush your teeth, drain your cup
Wolf down a bowl of Ready Brek
Fasten a tie around your neck

All over the city we arise, arise
For a job we despise, despise, despise

I don't want to go into work this morning
I don't think I can deal with the wrath of the general public
And I don't have the heart to explain to another poor soul
Why it is their Disability Living Allowance will be stopping shortly

Little bit of politics to enjoy with your Ready Brek. That'll give you a warm glow...


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